Data alone doesn’t move your business. Understanding it does
We’re not a research house. We’re the educators, mentors, and producers behind the industry’s most respected training programs and the biggest experiential activations in the spirits world. Our team is calibrated to be trend sponges—embedded in bars, events, and markets everywhere—so we don’t just see what’s coming next, we help shape it.
What Sets Our Insights Apart
1. Close to the Source
We don’t scrape headlines or rely on third-hand reports. Our team executes events and trainings across the country—from local bars to national stages—building trust and capturing real-time trade sentiment.
2. Context You Can Use
Data points don’t mean much without experience to interpret them. We help you avoid wasted time and money by explaining not just what’s happening, but why—and what to do about it.
How We Gather Insight
The Method Is the Difference
Our advantage is access. Every training, distillery trip, competition, and community event gives us insight into what bartenders, operators, and educators are thinking. We capture that data — in the moment — and translate it into usable feedback for suppliers, distributors, and decision-makers.
Field-sourced bartender and operator surveys
Menu and back-bar trend mapping by market
Event and festival consumer engagement studies
In-depth interviews with trade leaders
What We Track
Category Movement — What’s growing, what’s contracting, what’s being replaced
Ambassador Impact — How field teams and activations actually perform
Menu Trends — Flavors, formats, and how complexity shows up behind the bar
Packaging & Design — What’s working at shelf, on menus, and in media kits
Pricing Pressure — What’s affecting programming decisions and purchasing behavior
Festival Behavior — What pours, what doesn’t, and how consumers engage
Deliverables That Drive Action
Quarterly Regional Trend Reports
Annual National Insights Wrap-Up
Custom Supplier and Operator Briefings
City Guides with Bar and Brand Intelligence