We build smarter, sharper bartender programs that deliver real results. Why? Because at our core we are all still bartenders.

From targeted ambassador campaigns to bespoke bartender competitions, The Spirits Authority helps you connect with the trade in meaningful, measurable ways.

We Are All Bartenders

Our Approach: Purposeful. Tactical. Impactful.

We don’t throw events and hope they stick. We design advocacy programs rooted in education, storytelling, and performance — and we use our vast bartender network to ensure the people who matter most are part of the journey.

Capabilities List:

  • Ambassador Recruitment & Management

  • Bartender Competitions

  • Trade-Facing Brand Programming

  • Scalable Education

What Makes Us Different:

  • We work with 600+ top bartenders nationwide

  • Our team includes former brand ambassadors and advocacy leads

  • We integrate education into every touchpoint

  • Our activations generate actionable insights, not just Instagram posts