Elevating Beverage Intelligence

Transforming education into impact — for bartenders, brands, and the business of hospitality.

Our Capabilities

  • Where Inspiration Meets Implementation

    The Flagship Spirits Authority Training is a dynamic in-person category immersive learning experience for beverage professionals. Modern education, strategic insights, and practical tools. 

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  • Trade-Led Intelligence

    We turn real bartender feedback into actionable insights that help suppliers and operators stay ahead — from smarter menu design to sharper brand strategy.

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  • Targeted Trade Advocacy

    We design and execute bartender-facing programs that connect brands with the right voices in the right venues—driving real-world results.

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  • Spirits Reviews and Community Engagement

    Unbiased, trade-focused product evaluations that drive awareness and trust.

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Powered by
Liquid Productions

The Spirits Authority is built on the same foundation of excellence that defines Liquid Productions. We share core resources and team members—ensuring the same integrity, sophistication, and attention to detail that drives our award-winning events and trade advocacy programs. TSA expands our reach to meet the evolving needs of the industry, offering unparalleled access to community, insights, and real-time market intelligence.

Built to Inspire. Backed by Experience. Designed for Impact.
Empowering you to work smarter, serve better, and lead the next era of hospitality.

The goal is to make our users as dangerous as they can be in every way possible. They will understand spirits categories in a deeper way, therefore they will be able to talk to guests in a more meaningful and hospitable way, and they will be able to provide feedback to their owners and managers that makes the business more profitable and more sustainable.

- Andy Seymour, Founder

Join our community of passionate and engaged future leaders of the industry.