More than a Plan. A Proven Partnership.

We believe consulting should deliver more than ideas. It should deliver results. Our approach is built on deep analysis, tailored solutions, hands-on training, and follow-up that ensures your bar is better for the long haul.

Our Approach

No two bars are the same. That’s why our “Four E Method” is designed to adapt. Informed by hundreds of real-world projects, our framework helps us go beyond one-off fixes to become a trusted, ongoing partner.

Examine

Rigorous assessment of your operations, design, and service.

Envision

Strategic, tailored solutions grounded in real-world insights.

Execute

Expert-led training and seamless implementation.

Evolve

Continuous improvement with ongoing partnership and support.

Case Studies

  • Bar Design: Milady’s NYC

    Historic Soul. Modern Service.

    We reimagined this SoHo landmark with an efficient, bartender-friendly layout and a curated back bar. Result: faster service, better guest experience, and recognition as Esquire’s Best Bars in America 2023.

  • Staff Training: United Club

    Consistency at Scale.

    Developed and delivered tailored bartender training across multiple airports, ensuring United’s premium lounges offered consistent, elevated cocktails nationwide.

  • Program Development: Live Nation

    National Rollout. Local Touch.

    Created and executed cocktail menus, back-of-house systems, and staff training for venues coast-to-coast—balancing creative innovation with operational simplicity at every scale.


1. Bar Optimization & Staff Training

Ideal for independent venues, groups, and chain accounts seeking efficiency and consistency

  • Comprehensive assessment of bar design, menu, and service flow

  • Customized recommendations for layout, prep systems, and hospitality best practices

  • Includes staff training for consistent quality and guest experience

2. Program Development & Launch Support

Built for new venues, chains, and supplier partners launching or refreshing programs

  • Custom menu development tailored to concept and market

  • Staff training with service and selling strategies

  • Ongoing support to ensure quality, profitability, and consistency

3. Category Education Boot Camps

Designed for bar teams, chain accounts, and hospitality groups seeking advanced staff training

  • 2-day immersive, brand-agnostic sessions

  • Covers category theory, tasting methodology, and effective selling strategies

  • Includes comprehensive training materials and post-session follow-up